Free guide · 11-page PDF

Open your Pilates Reformer studio. Without costly mistakes.

Floor area, number of machines, budget, profitability: the 7-step method drawn from more than 250 studios equipped by Pilateo across Europe.

  • How many m² and how many reformers you really need
  • Your break-even point in 3 lines
  • A 6-month countdown and the final checklist
Cover of the Pilateo guide to opening a Pilates Reformer studio

Free guide · PDF

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+250studios equipped in Europe
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Inside the guide

The answers you need before you sign the lease.

01

How many m² you really need

The simple rule to know how many reformers fit in your premises. And the floor-plan mistake that costs you one machine per row.

02

How many machines to start with

Why the number of reformers weighs more on your revenue than your rent or your class prices.

03

The start-up budget, item by item

Everything to plan for, including the item that saves the first months and that almost everyone forgets.

04

Your break-even in 3 lines

The formula to know how many spots to sell each month to cover your costs, with a full worked example.

05

The 8 questions for suppliers

What to ask before comparing reformer prices, so you don't find out after opening.

06

Full before you open

Five pre-opening levers and a 6-month countdown, from signing the lease to your first class.

A sneak peek

11 pages. Zero theory.

Simple methods, examples with real numbers and a 24-point checklist to tick off before your first class. A 20-minute read you'll use throughout your project.

Download the free guide

Who it's for

Made for people who want to open well, not in a hurry.

Instructors

You want to go independent and turn your classes into a studio of your own.

Fitness entrepreneurs

You're looking for a concept in demand, with a clear business model from day one.

Gyms, spas and hotels

You want to add a Reformer room to a venue that already has its own clients.

Studios equipped by Pilateo

They opened with Pilateo. From Paris to Berlin.

Gaia Club, Paris, France
Gaia ClubParis, France
ASA Studio, Berlin, Germany
ASA StudioBerlin, Germany
Kai Studio, Carry-le-Rouet, France
Kai StudioCarry-le-Rouet, France
Jules from Pilateo

“Every week I answer the same questions from people who want to open a studio. I've gathered the answers in 11 pages, with no fluff.”

Jules from Pilateo · Studio opening advisor

Frequently asked questions

Is the guide really free?

Yes. Leave your name and email and download it straight away, with no commitment.

Will I get sales calls?

No, unless you ask for one. We only use your email to send you useful tips for your project, and you can unsubscribe in one click.

Does it work if I'm opening outside a big city?

Yes. The methods in the guide apply anywhere: just plug in the prices and costs of your area.

I already have a studio: is it useful to me?

If you want to grow or add a Reformer room, the chapters on floor area, number of machines and profitability will help.

Your studio starts with a good floor plan.

Get the free guide and start with a clear plan.

Download the free guide